Nike Pop-up Store
I assisted the Wilson Brothers with the construction of the Nike retail installation which is situated in East London/Shoreditch.
10% (minimum) of the content is made up from the soles of actual recycled training shoes, so approx. 15,000 pairs for this space!
The new floor adds bounce + warmth to the space, it is very sustainable, and allows the shop assistants to get a little bit creative as the units can be moved around in unlimited configurations.
